Wrapped fists striking a heavy bag

Become a Graves Boxing licensed trainer

Turn your coaching into a business with your own name over the door.

Graves Boxing licences our brand to boxing and fitness trainers who want to build a training business online. You get the right to sell Graves Boxing apparel, your own Shopify store, and mentorship from people who have done it in the ring and in business.

You keep every penny of your apparel sales. We take nothing from them.

How it works

Four steps to your own store

  1. 1

    Apply

    Fill in the form at the bottom of this page. Tell us who you train, where you are, and what you want to build.

  2. 2

    Vetting and onboarding

    We check your qualifications, your experience and your standards, then walk you through the licence, the brand rules and the setup.

  3. 3

    Your store goes live

    You get your own Shopify store selling Graves Boxing branded gear. Our people can set it up for you at below the going rate, or you can do it yourself.

  4. 4

    You build your business

    You run your training, sell the apparel and keep all of it. We support you with mentorship, media and facilities as you grow.

What you get

Your brand. Your store. Your money.

  • The Graves Boxing brand licence for your own training business and apparel.
  • Your own Shopify store selling Graves Boxing branded apparel. It is yours.
  • 100% of your apparel sales. We take no commission and no cut. Not a penny.
  • Your store for keeps. If you ever leave Graves Boxing, the store stays yours. You only give up the right to use the brand.
  • Setup help below market rate from the people who built our own store.
  • Mentorship and media support, including access to our session library and, once our facility works are finished, our Fly In and Film programme for shooting your own training video.

What it costs

No up front fee. No charge for the apparel.

Here is the whole of it. Generous on purpose: if our licensees thrive, we all thrive.

Apparel
100% yours. We take nothing.
Royalty
10% of your monthly training business revenue, paid under your licence agreement. It is a share of what the brand helps you earn, nothing more.
Your store
Your own Shopify costs are yours, at the rate you choose.

What we expect from you

  • You are a qualified boxing or fitness trainer, or an experienced coach with a client base.
  • You protect the Graves Boxing name. Nothing you do or say discredits the brand.
  • You train and sell to a proper standard, and you treat your clients well.
  • You do not sell competing branded boxing apparel from your store.

Who we are looking for

Coaches who want more than a job.

Boxing coaches, personal trainers and gym owners who want more than a job. People who can build a following, coach with integrity, and run a business. You do not need a website, a camera or a studio to start. That is what we help with.

Questions

Frequently asked

No. Your licensed store is your platform. We help you get it live.

See what is inside

A taste of the licence

Apply now

Fill in the form.

We read every application ourselves.